Origin of Names and Packs

Cheese Tangs

Every manufacturer made a product called “Cheese Nips”.  It was a small cheese flavoured biscuit made with real cheese and not with synthetic essences.

Our product was better than that of our competitors and I wanted to identify it separately so that anybody seeking this product by name would automatically buy our line and not that of our competitors.  We were able to improve the quality of the biscuit somewhat as well.  I gave it some thought and decided to use the word “Tangs”, which was not a word normally associated with biscuits.  So we were able to register the name “Cheese Tangs”.