Origin of Names and Packs


Having had some success with “Tanner” in creating a smaller pack of biscuits I thought I would try the same with a creamed biscuit.

Here again, it was a question of getting the right dimensions to appeal as value for money.  I achieved this by choosing an oblong shaped biscuit.  Instead of the biscuits being rowed up on edge, they were placed in four piles of two length-wise.  A thick cream was inserted – cream was quite cheap compared to biscuit – and this gave a reasonable pack.

Again, I was looking for a name we could register and chose “Topper” hoping it would have a connotation of being something good.  It was also a successful line.  Pyotts brought out a competitive line and called theirs “Winna Creams”.